From Chaos to Clarity
Advising private equity firms and healthcare companies on go-to-market strategy, commercial scale, and enterprise transformation.
Chaos creates missed opportunities.
Going-to-market is challenging in healthcare.
Fragmented market positioning creates buyer confusion
New offerings lack traction or referenceable customers
Capital events expose leadership and operational gaps
G.T.M.
CHAOS
Sales teams lack
clear messaging,
toolkits, and cadence
Our frameworks take you from whiteboard to win.
We engage our clients with three frameworks aligned with growth lifecycles.
Align and deploy a unified GTM strategy across product, marketing, and sales in as little as 90 days
Reactivate pipelines by improving sales readiness, demand generation, and execution discipline
Lead teams and critical initiatives on an interim or fractional basis during M&A and enterprise transitions
Before fully engaging, begin with a half-day Clarity Diagnostic Session to align with leadership, surface gaps, and define key success metrics.
Experienced leadership will accelerate your growth.
20+ years leading strategy, product, marketing, and sales.
Expert at launching and scaling insurance, reinsurance, captive, life science, healthtech, and insurtech solutions
James Drew is Founder & Managing Partner of JDREW & CO, where he advises private equity firms and healthcare companies on go-to-market strategy, commercial scale, and enterprise transformation.
With 20+ years of experience spanning startups to $800M+ enterprises, Jim has built a reputation as a builder-operator who brings clarity and execution discipline to complex, regulated markets. He has held senior executive and board-level roles across the healthcare and insurance ecosystem, working closely with founders, executive teams, boards, and private equity sponsors during periods of growth, transition, and transformation.
Throughout his career, Jim has consistently focused on commercial execution — clarifying positioning, aligning leadership teams, building scalable go-to-market playbooks, and professionalizing distribution operations. He has worked extensively with private equity–backed and sponsor-owned businesses, helping portfolio companies systemize commercial functions, prepare for M&A and capital events, and navigate post-transaction integration and growth.